MODERN MEXICAN STREET FOOD
…in Denver, Colorado
Now you don’t have to stand up to eat our award-winning tacos. At our brick & mortar restaurant you can get our tacos anytime—no need to brave the streets and farmer’s markets. We’re bringing our same modern twist on “comida de la calle”—Mexican street food—to a sit-down restaurant with an expanded menu and a selection of quality, small-batch tequila and whiskey as well as a lot of other beverages. We still believe in using local products while staying true to authentic regional recipes—we specialize in street tacos.
Check out our website and our Facebook pages for locations and updates; and come visit us at the brick & mortar anytime.
WHAT’S IN A NAME?
Apparently…a lot. If you’re confused about what to call us, you’re not alone.
Let’s start from the beginning.
We opened Pinche Tacos as a food truck with a vision to serve the best damn tacos you’ve ever seen coming out of a moving vehicle. Why the name? Well, these weren’t the crunchy, ground beef tacos you might have had growing up and we wanted to make sure you knew it. Mission accomplished – soon we had lines of people waiting to try these tacos but, of course, not everyone was as excited about the name as they were about the tacos. Don’t know what it means yet? You can check out a quick primer on the various connotations in Patricia Calhoun’s great article HERE. We had no idea the uproar it might cause and it didn’t really matter…until we tried to offer our diners a little more.
We wanted to bring our delicious tacos to more people, so we bought a food cart to put on the Sixteenth Street Mall. Once the authorities caught wind of our name it was a “no-go” unless we could name the cart something else. After a brutal Facebook contest to find a new name (more on that HERE), we ended up as Tacos Borrachos. It’s a great name—irreverent, slightly offensive, a little dirty—kind of “Pinche Lite.” Well, we discovered pretty quickly that we didn’t want to be in the cart business—it never went to the mall and made a select few appearances at Civic Center Eats before we canned the idea altogether. But it started a long line of city protests about the name that would follow us to our first brick & mortar location.
The taqueria is about convenience…sort of.
Originally, we figured that people shouldn’t have to wait for the trailer to get a great taco. Winter was a taco wasteland and people were chomping at the bit to get first crack at the trailer when it opened. With a brick and mortar you wouldn’t have to wait, wouldn’t have to stand, and you could get a delicious adult beverage to boot! As it turns out, you may still have to wait a little (not the entire winter), and you may have to stand a little (yes we do get busy), but now you can get the best damn tacos to come out of a stationery kitchen pretty much any time you want (with a solid drink to match)!
There was a problem though. The name was a sticking point once again. We wanted people to find us, but we were not allowed to put the word “Pinche” anywhere near the restaurant (you can read a little about that HERE as well). For our sign we just wanted people to know what they were going to get – “Tacos, Tequila & Whiskey.” Pretty basic, huh? It has kind of stuck and has become our web URL and the de facto name. It makes sense—we serve amazing Tacos, some of the best Tequila you can get your hands on and a wide variety of quality Whiskey.
So we completely understand if, after all of that, you’re a little confused. Frankly, we don’t care what you call us. We’ll just keep cranking out the best damn tacos you’re ever going to put in your mouth.
JUST WHO DO YOU THINK YOU ARE?
Prior to opening in 2010 Kevin Morrison was the founder of Red Tomato Specialty Produce. Red Tomato served the independent upscale restaurant industry in Denver from 1995-2000, when Kevin sold the company to his operations manager.
Kevin went on to co-found the Spicy Pickle Sub Shop in 1999 and also co-founded Spicy Pickle Franchising in 2003. In 2006 the concept won Nations Restaurant News “Hot Concept” award and went public in 2007.
Later in 2007 Kevin was the creative force behind Crumb Rustic Bakery, a wholesale bakery that serviced all of Colorado’s Spicy Pickle restaurants.
In 2010 Kevin left the restraints of corporate life to develop other grassroots food concepts.
tacos • tequila • whiskey